LifeBEAM product review by the CMO – At Black Men Run we are all about technology and how it can improve a runners performance. We often get our hands on some cutting edge products and the newest one that we are most excited about is the LifeBEAM hat. What makes this different from your regular running cap is that it acts as a heart rate monitor that measures the number of calories burned and your cadence. The LifeBEAM hat interacts with most fitness mobile applications and ANT+ running watches through a Bluetooth sensor that is built into the front of the cap. What this means is no more chest straps replaced with this sporty hat that can be worn year round. As always BMR has you covered with a discount on the product. Use the code “blackmenrun” for 10% off of your purchase.